App Concept/UX/Icon: Marvel branded apps, apps that have Marvel alongside other products or experiences, Marvel IP-only app icons, or app copy/captions/creative.
Goods/Web/E-Blast/Non-Social AR: Digital goods, watch faces, wallpapers, trading cards, stickers, badges, themes/skins, invitations, websites, landing pages, URLs, web banners, e-blasts, e-catalogs, customer-facing copy, and chat bots.
Quiz/Game/Activity: AR or Non-AR quizzes, games, activities.
Social Media AR Filter/Sticker: AR filters, stickers, or goods intended for social media platforms.
Social Media AR Interactive/Game: AR interactive experience, game, activity, or quiz intended for social media platforms.